Transpromo or how to do marketing with business documents

Transpromo is revolutionizing corporate documents such as invoices and statements. Now these innocuous documents can become powerful customized communication tools thanks to industrial document optimization software solution Open Print from Sefas Innovation.

Why “transpromo” and what is the goal for this tool?

Customer relationship management (or CRM) is an essential tool for any company that wants to ensure sustainable development, according to the adage "the customer is king."

Globalization has led to customers potentially being located far away from the company and it is therefore essential to ensure their loyalty. The aim is to influence the buying behavior of the client and this influence is the very purpose of transpromo. The principle of transpromo is to insert advertising messages or marketing materials in documents usually sent to the client such as invoices or statements.

How Open Print helps transpromo

The analysis of customers behavior has shown that they are sensitive and perceptive to clear, concise and precise messages. The principle of Transpromo, is that the message is tailored to the customer which means that it is personalized so that their personal data are used wisely. Sefas Innovation is a company that specializes in industrial document optimization solutions to enable good management and a more detailed monitoring of the chain of publication.

With Open Print software solution, the user can choose multi-channel distribution to take advantage of modern communications means and use the one that best suits the customer's profile. The promotional message is personalized which contributes greatly to its success. Open Print can be a CRM tool by creating transpromo documents.