Meeting customer retention & satisfaction targets
- Sefas Composition and Post-Composition software tools build and improve your customer communications and marketing material. You can add personalised content, increasing the relevance and improving the timeliness of the content, giving your customer the feeling that you have a relationship with them – a relationship that they will value. (Personalised communication has been shown to increase the recipient’s attention span by 82% - Info Trends / CAP Ventures).
- Organisations are using Sefas software to build marketing messages into documents containing transactional data – such as bills and statements. This merging of the transactional world with promotional messages (‘Transpromo marketing’) ensures that marketing can be better directed according to data available – in terms of spending habits, demographics or other segmentation.
- Using Sefas software to add colour to a document significantly increases its impact to the recipient and, more importantly, positively impacts their response to such information. (Average response rates were improved by 21% and the average increase in sales 93% through the introduction of personalised colour mailings – Interquest)
- Research has evidenced that direct mail response rates were increased through adding personalised messages AND database intelligence by 500%! (SOURCE: Broudy & Romaro – Direct Mail Response based on Color, Personalization, Database and other factors). Imagine having to cope with five times as many sales as you have today.
- Sefas Front Office document composition software allows Call Centre environments to quickly, easily and cost effectively respond to customer enquiries and requests for information. In real time, an operator can ask a customer a series of questions, which are completed on-screen. This information (coupled with CRM data) automatically builds a document from pre-determined content on the operator’s screen. This document only includes information that is of interest and relevance to the customer and can be produced immediately – either via the web or physically mailed (or both).