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| Financial services |
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Aviva, AXA Banque,
BNP Paribas LG,
HSBC, Cofidis |
Union Bancaire Privée (CH),
Banque de Luxembourg
(L), SGBT (L)
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Nationwide,
EDS CS (Abbey National),
HBOS, Bank of Tokyo |
American Express, Fiserv IP,
Fiserv Credit, Sun
Trust, Union Bank
of California,
BankNorth Group,
Central Technology Services,
Frost Bank,
Hibernia
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Government
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CNAM (Sécurité Sociale),
DGI,
ANPE, CNMSS,
ENIM, Unedic, IONIS
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Ministère des Finances Belges,
ONP (B) |
Inland Revenue Service,
Dept Work and Pensions,
Bradford Council |
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Insurance
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MAIF, Mutualités
Sociales Agricoles,
Gras Savoye, GROUPAMA,
MACIF, GERAP, SMABTP, MFP,
AG2R La Mondiale
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Groupe Mutuel
(CH),
GENERALI (CH),
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Royal &
SunAlliance,
HBOS Insurance & Investments
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Progressive
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Telecom
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| France Télécom |
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British Telecom |
BellSouth, Southern California Edison |
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Outsourcers
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Docapost DPS
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DST International, RRDonnelly,
Mail It (Swe)
Itella, Stralfors,
Xerox Global Services
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Hewitt Associates,
ADP Brokerage
Services, Pinacle |
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Sefas' Bruno Henry Blog: Direct Mail on Steroids = Transpromo
Everybody in business in America knows the quotation “Half the money I spend on advertising is wasted. I just don’t know which half.”
… If you know exactly who your message is sent to, and how much it all costs, you can look at responses and the effect on sales. Simply being able to measure your ROI should mean you can avoid wasting half the budget… |
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