Sefas' Bruno Henry Blog: Direct Mail on Steroids = Transpromo
Everybody in business in America knows the quotation “Half the money I spend on advertising is wasted. I just don’t know which half.”
… If you know exactly who your message is sent to, and how much it all costs, you can look at responses and the effect on sales. Simply being able to measure your ROI should mean you can avoid wasting half the budget…