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Open Print Designer’s FrontOffice module provides the ability to deploy MiddleOffice document templates in interactive mode for ad-hoc and on-the-fly customization by business users as part of structured and guided document customization workflows.
Interactive document composition offers business value by ensuring compliance in ad-hoc letters, as well as enabling the centralized storage and automated retrieval of sent letters.
Centralized production also offloads labor and costs from inefficient departmental production. A typical call center, for example, reports an average of nine minutes for a representative to complete a typical letter-generation task, three minutes of which is dedicated to the physical printing and handling required at the local departmental printer.
Saving these three minutes for every letter generated can be a huge business advantage!
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Sefas' Bruno Henry Blog: Direct Mail on Steroids = Transpromo
Everybody in business in America knows the quotation “Half the money I spend on advertising is wasted. I just don’t know which half.”
… If you know exactly who your message is sent to, and how much it all costs, you can look at responses and the effect on sales. Simply being able to measure your ROI should mean you can avoid wasting half the budget… |
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