|
TransPromo Applications
Personalised marketing messages on transactional documents are an important way for you to reach your customers. By their very nature, transactional documents come from a trusted source, and contain valued content – meaning that your customers will open, read and retain those documents. In the UK, a transactional document is read, on average, for over 3 minutes. That’s 3 minutes of your customer’s time that could be used to influence their behaviour, improving retention rates and support your cross selling initiatives. Sefas Open Print solutions are being used by some of the world’s leading brands to strengthen their marketing campaigns and improve their customer communication.
What is TransPromo?
TransPromo – a phrase coined within the customer communications community to describe the ability to insert promotional or educational messages on transactional documents. TransPromo can be as simple as providing bespoke FAQs to a statement, right through to using demographic and the transactional data to create a unique message for that customer. What is sometime forgotten is that the document’s primary purpose is to inform the customer of their usage, or the performance, of the service provided and to instruct on payment for such services – and the secondary purpose is the influence through adding marketing messages.
TransPromo is not a substitute for other elements of your marketing mix – it is a complementary option, particularly to support Direct Mail campaigns.
What makes a Successful TransPromo campaign?
Sefas believes that the most important attributes of a successful TransPromo application are:
- Clarity – keep the content clear and the messages simple. Do not clutter the document.
- Relevance – ensure that the information provided is pertinent to the receiver of such information.
- Timeliness – ensure that the communication arrives at the right time.
- Channel – use the right medium – print & post, email, web, SMS – or a mix of all channels.
- Collaborate & Control – All stakeholders, Marketing, IT, Finance, Customer Care and Compliance, need to be involved in the design-to-distribution process – and all must own control over their element of the communication.
- Flexibility – You need the ability to quickly change content, structure and media, which means not only the technology but the skilled resource and internal processes to do so.
Improve and Control Customer Communication
Sefas Open Print software transforms existing documents allowing you to introduce simple TransPromo initiatives quickly……
Each different function has ownership of those elements of the document assigned to them. Any changes are controlled by the owner and alterations proofed by them prior to final distribution. This control is paramount – in terms of clarity of information, ensuring regulations / compliance is adhered to and in facilitating the segmentation of your customer markets. Images can be imported from hi-resolution sources; messages can be adapted at the last moment; and the proofing process can be undertaken electronically.
|
|
|
Jean-Philippe Khristy, Sefas Innovation
"Für Sefas Innovation ist die Schulung über die Editing-Tools und -Berufe eine strategische Voraussetzung für den Erfolg eines Projekts. Unser Ziel ist, die Schulungsteilnehmer für die Anwendung der Produkte der Open Print Suite einsatzbereit zu machen und ihnen ein selbständiges Arbeiten zu ermöglichen."
|
|
|
|
|
