DOCUMENT IN DIGITAL AGE

With the age of digital communication, the document production industry has gone through dramatic change.

Customer communication documents are now redefined as dynamic and essential elements of the customer communication management process. Data and digital assets now drive every aspect of customer communication and every opportunity for communication can be enhanced with content targeted to the customer’s profile. Customer data and timely content fill databases and enable companies to communicate the right message to each individual as never before.

Transactional documents, being expected and trusted customer touch-points, are prime vehicles for digitally-enhanced content giving rise to TransPromo designs with targeted inserts and new formats. All types of transactional documents from batch-run statements to ad-hoc and event-triggered customer correspondence represent opportunities for enhanced customer communication that companies want to leverage for maximum advantage.

At the same time, advances in the digital production center such as the availability of color, along with efficiency requirements fuelled by the global economic crisis, have forced the production center to review the chain of production referred as Automated Document Factory (ADF) and to consider outsourcing to stop unprofitable ADF or insourcing to grow to create economies of scale.

Document Supply Chain

Open Print: End-to-End software of Document Supply Chain

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• Transpromo - It’s Like Simple Magic
• Taming the Document Supply Chain